Jake Jones
DRIFTSQUID
BIO
Jake Jones also known as "DriftSquid" is one of Australia's most recognised drift drivers, but what separates him from other athletes is what he's built off the track.
Over 16 years, Jake has grown a loyal, highly engaged community across Instagram, Facebook, YouTube and TikTok by doing something simple: bringing people along for the real journey. The wins, the setbacks, the $250K engine builds, the late nights in the workshop. His audience follows because they're genuinely invested in him as a person, not just a driver.
On the competitive side, Jake races at Formula Drift Japan, has represented Australia in the D1 Grand Prix, and has won both the G1 Championship and the China Red Bull Drifting Series. He's credible at the highest level of his sport, which gives his platform genuine weight.
What makes this a unique opportunity for brand partners: Jake has never worked with a lifestyle brand. Every partnership he's had has been automotive: parts, tyres, tools. His audience has never been introduced to anything outside that world through someone they trust this deeply. That's a rare position for any creator to be in. For the right brand, that's not a gap. That's an opening.
WHY NOW
Jake's platform is growing fast: 409% view growth on Facebook and 347% on Instagram in the last 28 days alone.
He's actively competing in Japan, building an audience there, and his content output is at its strongest. But beyond the numbers, what we keep hearing from his community is that they trust his recommendations because he's never chased a dollar at their expense. In 16 years he hasn't burned that trust once. For a brand entering this space, that's the foundation you're building on.
We also manage Jake's creative output with a dedicated content team. Partners aren't just getting access to his audience, they're getting properly produced content that works across his platforms and theirs.
563K+ Total Followers
A genuinely passionate audience with high purchase intent in the categories they care about.
99.2K
Followers
~1.0M
Monthly Views
30.1K
Interactions
+347%
Growth/28 days
94.1%
Male
71.7%
25-44 yo
464K
Followers
~794K
Monthly Views
18.5K
Interactions
+409%
Growth/28 days
95.6%
Male
48.9%
25-34 yo
YOUTUBE
~80K
Followers
~43K
Monthly Views
54.5K
Hrs Watch time
48%
Watched on TV
97.4%
Male
70.9%
25-44 yo
Audience is spread across Australia, the US, New Zealand, the UK and Japan, with strong city-level concentration in Adelaide, Melbourne, Sydney and Auckland.
Long-term partners
LET’S WORK TOGETHER
We'd love to find the right fit for your brand.
